JOINT AGREEMENT BETWEEN ANCESTRY AND LEGACY TO ACQUIRE ADPAY

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  Ancestry and Legacy.com have announced that they have reached an agreement for the sale of Adpay to Legacy.com. Adpay is an Ancestry subsidiary and provides mobile solutions to media companies. Adpay is known for its Memoriams platform that enables people to publish or print obituaries in newspapers conveniently.

Legacy.com founder Stopher Bartol says we are happy with Ancestry’s work for the Adpay business. We are very happy to partner with the Adpay business to make our shared mission to help funeral homes and peoples publish obituaries on newspapers everywhere, in every format.

Howard Hochhauser, CEO, Adpay says, Adpay has been helping consumers publish obituaries on newspapers, and it has grown obituary submission on newspapers through its national network model over the past years. We are looking forward to continuing that race or momentum that serves both family history researchers and newspaper publishers. Howard also says that as the global leader, Ancestry understands the value of newspapers that help our customers find their own family stories.

Mike Henne, General Manager, and Founder, Adpay, says, We should be thankful to Ancestry and Legacy, who support our mission to publish obituaries in newspapers and provide more accessibility to all. He also added that we could feel that together with iPublish Solutions, we can further elevate the value of Legacy and make Adpay a powerful name.

Adpay- An Introduction

Adpay is a leading provider of print, digital, and mobile solutions for media companies. With over 20 years, Adpay provides a comprehensive edge to its partners to fascinate or attract customers in placing classified advertisements and obituary notices in the newspaper. Adpay’s Memoriams platform provides their service to thousands of funeral homes annually and provides them the ability to publish obituaries in multiple newspapers with comfort and ease.

Legacy.com- An Introduction

Legacy.com is an online memorials or obituaries company founded in 1998 and is the world’s largest commercial provider serving around 40 million users per month. Legacy.com has a home in America, Canada, Britain, Australia, New Zealand, and the UK. It is giving more innovative memorialization solutions that help families honor and remember their loved ones.

Legacy.com hosts obituaries of almost 70% of all US deaths and is searched or visited among the top 40 websites in the world. Legacy.com provides online access to the public to pay tribute to obituaries that appear on newspapers or self-published on Legacy.com. The company reviews more than 10 lakh guestbook entries per month to check that the entries are correct to those close to the family. Legacy.com has more than 1500 newspaper affiliates in North America, Australia, and Europe and headquartered in Chicago.

Ancestry- An Introduction

Ancestry is a platform that helps people find their ancestors or forefathers, and the global leader in family history and genomics enables journeys of personal discovery to improve lives. Ancestry has 27 billion records and 18 million people in its database. With Ancestry, consumers can find their family stories and enhance their understanding of their lives. Ancestry helps people learn more about their family origins through historical records, DNA testing, and family trees. Ancestry has been helping people for 30 years, and they have built trust in millions of people.

Source: https://dnakitancestry.com/blog/joint-agreement-between-ancestry-and-legacy-to-acquire-adpay/

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